Industry Insights

5 points to ponder before you start an E-commerce business

5 points to ponder before you start an E-commerce business
web Oct 24, 2021

Getting started with eCommerce is never an easy process because you have to consider many factors. You also need to make sure that you hire the best website design company in order to guarantee that your efforts are going to be optimal.

Today, we are going to give you five important points that you need to remember before you begin the process of starting an ecommerce business.

What kind of products are you selling?

This is going to be the first thing you should think about because the products you sell are going to affect every other aspect of the business without a doubt.  For example, if you sell larger items that are fragile, you will need to invest in better packaging and your policies are going to need to be very specific.

In contrast, if you are working with small items that are less fragile, you are going to be able to use standard packaging and you will not have to worry about potentially damaged goods so often. This is probably the main reason why it is so important to consider this, but you also need to think of many other factors related to your product choices.

Do keep in mind that having a competitive niche is not entirely wrong but would require more effort on your part to see any substantial results when dealing with a saturated niche.

How does the competitive landscape look?

When you decide to start an e-commerce business, one of the first things that you have to remember is that there are different levels of competition in all markets. For example, if you are selling gardening tools or kitchen appliances, you know that you are dealing with very saturated markets and this means your competition is going to be fierce, both locally and globally.

Keep in mind that the larger the competition, the harder it is for you to be able to achieve the best results unless you are being very aggressive with your marketing campaigns. You also need to worry about pricing as the higher the competition, the lower the prices will get.

Who are you targeting?

Your target audience plays a big role in the way that you decide to promote and market your business. This is mainly the reason why people make sure that the audience they are targeting is more likely to buy items with ease.

It is very important to be able to define this because the ecommerce website development company is going to have to make development decisions and design decisions based on the target audience. Always remember this and you will get much better results when you are creating your promotional campaigns and building your eCommerce store.

Where are your items shipping to?

The distance that your items are going to be shipping to is also going to be important because you will have to define the shipping timeframes. This way you can give people approximates on the time they will wait to get their purchase. The way you define your policies is also going to be affected by the shipping destinations.

The more stops an item needs to make in order to be delivered to another location, the more complicated and expensive this could become for the buyer. This makes it all the more important to consider this point while designing the delivery process for your products through the platform.

What is your main strategy?

There are going to be many different approaches to how you plan on promoting your eCommerce business. Some owners will go for the organic route and they will invest in creating reliable content that they can rank on Google and other major search engines. The biggest issue with this approach is that it takes months for the results to start showing, but once you gain momentum, this is going to be the best strategy for long-term success.

On the other hand, you have those who prefer the idea of investing in paid advertisement from day one. The advantage of this strategy is that you could start seeing results almost instantly. The biggest disadvantage is that you would be paying for advertisement on a constant basis which could turn out to be expensive in the long run.

The best way to handle this is to balance things out with both of these strategies. You could start by giving your eCommerce business a quick initial boost with paid advertisement, while you allow organic growth to happen by posting quality content on a constant basis.

Hiring a professional service is essential

When you are working on any kind of ecommerce process, you will find that the best way to achieve great results is to look for a professional service. Some people search for web development company Dubai and they find great options for this purpose.

Generally speaking, the use of ecommerce website development company solutions is always going to be extremely important. The last thing you want is to try things on your own as this would be in effective and most importantly would cost you time and can turn out to be counterproductive if you do not have the experience needed to perform these tasks efficiently.

This is the reason why we strongly recommend that you always consider the value of investing in a professional service that is going to help you reap faster results for your business. This is going to save you a large amount of time that would otherwise be spent in trial and error.


There is no question that the world of web design and ecommerce is one that is highly competitive in 2021. The main issue is that some business owners try to handle this on their own and they end up with an eCommerce business that is not optimal to compete in any market.

This is the reason why finding the best web design company is essential, but you should always consider the five crucial points that we have mentioned here. Just remember that a great web development company Dubai is always a good choice for your modern business needs.

How can we help you!

Innobayt is the home of innovation where your desired ideas are transformed into designs, software, and applications! Right from logo designs to reality apps we deliver quality work.

Our services range from building and offering stunning website designs, web application development, IoT software and mobile app development, social media marketing (SMM), Google Ads, Search Engine Optimization (SEO) and more.

Our services suit all firms ranging from startups to large enterprises. Reach out to us for a free consultation on how we can transform your business! Contact us on +971585348237 or drop us an email at info@innobaytsolutions.com