Industry Insights

How to market/promote mobile apps after launch?

How to market/promote mobile apps after launch?
web Jan 21, 2022


By now, you would be aware that there is a lot that goes into the process of creating a mobile app. A project, from its inception, is often time consuming, stressful and draining. The moment you have a fully developed app from a mobile app development company, you are faced with a completely new challenge.

A challenge of lack of users for your mobile app and this is a problem that most web/mobile app companies face. And, hence, it is extremely important to ensure and yield the best results.

In simpler words, mobile apps face the same problem that any other product faces at first i.e., the problem of lack of promotional reach! In fact, the odds of being found on store listings are little to none given the massive number of available options.

There are around 2 million apps available on the Apple app store and approximately 3 million apps on the Google Play Store. These numbers indicate that effectively marketing your mobile apps is extremely crucial to finding a user base.

Newly developed mobile apps are never searched by their names on either of these app stores (Apple Store/Google Play Store) which means that people are never going to find your app if you are not promoting them on all available resources.

Let’s look at some of the best ways to promote your mobile app which will help you achieve guaranteed results.

Website development

Build a 1-page website explaining the details of the app and the features it offers. This is essential because this website can then be used to generate necessary traffic via content marketing.

The best way to accomplish this is to hire a web development company that can help you create an effective and professional website. The responsiveness, navigation, loading times, graphics used, etc. are all extremely important elements in this process and the web development company will take care of all these aspects for you.

The website you use to promote your mobile app needs to provide all the necessary information that your target audience needs. This is very useful, and it allows you to create a marketing strategy based on a solid foundation.

Search Engine Optimization (SEO)

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines and when you hire the best SEO company in Dubai, for example, you need to ensure that your content gets the utmost priority. Search Engine Optimization (SEO) always proves to be an optimal solution for this purpose.

When your website starts producing quality content constantly, you will be amazed to see how easily you can find relevant user base for your mobile app. But please do keep in mind that SEO is critical in the long run and is a more viable option rather than repeatedly investing in paid advertisements.

It is also essential to remember that creating consistent quality content is the key to achieving great results. You must be patient with this process as this allows you to grow, organically, and much faster. There are many important aspects of Search Engine Optimization (SEO). You also need to ensure that you find appropriate keywords to achieve the highest degree of results. Remember that a content marketing campaign is only as good as the keywords used!

Make use of freemium features

If there is an easier way to promote a mobile app, then it is definitely the use of incorporating freemium features. It’s a very lucrative way of promoting an app and has worked wonders for many app creators in the past.

The addition of freemium features is a great way to gain more app traction and this also makes your marketing efforts easier which in turn allows for generating more downloads and conversions. This is a model that worked for all industry-leading companies.

One such example is that of ‘Spotify’, the platform practically revitalised an industry that had seen falling physical sales and stagnating downloads and is often credited with ‘cracking’ the freemium model for music. Despite criticism, their paying subscribers increased from 70 million in 2018 to 165 million in 2021! That is the impact these freemium features can have when used correctly.

However, many people forget to consider the value of freemium features on their apps primarily due to the fear of people using the app only for those specific features. And hence it becomes important to ensure that these features are worth their investment.

Hiring services of an influencer

The power that influencers have on their audience can be quite reliable for marketing purposes. It only takes one mention from an influencer to help you gain some momentum.

Depending on the number of active followers these influencers have, the cost of hiring them also changes. Means you can find an influencer who fits your budget.

You could even try to get a celebrity to support your app as this will be quite a home run for your marketing efforts. There is some crafty networking needed for this to be possible, but if you crack this, you would have hit the ball out of the park!

Social Media Marketing (SMM)

Social media marketing provides is way to engage with the existing customers and reach new ones while allowing them to promote their desired services. SMM has purpose-built data analytics tools that allow marketers to track the success of their efforts

You can use a variety of techniques and practices to promote content and get users to interact with it on social media networks. One of the benefits of social media marketing is to create material which consumers will share with their friends, family, and subordinates. This approach is based on word-of-mouth and has various advantages.

Producing compelling content is an important part of social media strategy. This captures a user's attention and enhances the likelihood of them taking a desired action.

Another major advantage of SMM is that it appeals to a broader audience!

Final thoughts 

In summation, the moment you have an app ready for the market, you need to think of an ideal promotional plan to help you achieve the desired results. This is of paramount importance, however, there is much that needs to be done for optimal marketing to take place. You should always be patient and committed to your efforts and it will guarantee an optimal solution.


How Can We Help!

Innobayt (Arabic: House of Innovations) is where your desired ideas are transformed into designs, software, and applications! Right from logo designs to reality apps to SEO and IoT services we deliver them all! The company was established in Dubai, United Arab Emirates and has created a strong presence while serving customers throughout the GCC region for quite some time. We offer our customers flexible software development solutions & services from conception to designing & development to final project delivery and maintenance as well.

Our services range from building and offering stunning website designs, web application development, IoT software, and mobile app development, Social Media Marketing (SMM), Google Ads, Search Engine Optimization (SEO)and more. These services are appropriate for all organizations, from start-ups to industry-leading conglomerates.

Please feel free to reach out to us for a free consultation on how we can help transform your business! Contact us at +971 58 534 8237 or drop us an email at info@innobaytsolutions.com.